S5 · E10August 13, 2025 · 24 min
Quick Wins: The Lost Art
This episode tackles a powerful truth: 99% of real estate agents know they should write personal handwritten notes, but only 1% actually do it consistently. Brian and Mark explore how this simple, almost trivial habit creates profound connections in our digital age, where genuine personal touch has become increasingly rare.
“I'll tell you this. And as you age and you get older, just as you progress in different age groups, not necessarily getting older, it means something different... And let's just be honest, in today's world, the cost of sending a personal note is not insignificant. It takes, first of all, when I receive it, I know, A, they took the time and they were sitting down and they were writing something down. They took the time and they were thinking about me for a period of time. But then they took their resources and paid close to a dollar to send me this letter.”
What You Will Learn
- Why Brian Buffini built a multi-million dollar empire on personal handwritten notes
- The psychology behind why personal notes create deeper connections than digital communication
- How to implement a consistent note-writing system without it feeling forced or superficial
- Why the $1 cost and time investment of a note actually increases its perceived value
- Practical strategies for keeping stationery accessible to write notes in the moment
- The difference between obligatory thank-you notes and truly personal connections
- How to balance structure with authenticity in your note-writing practice
The opinions on this podcast are the hosts and guests involved and not in any way a reflection of RE/MAX or anyone else in the industry.