S5 · E12October 15, 2025 · 25 min
AI First Steps w/ Scott Rippey
Most real estate agents know AI exists but feel paralyzed by where to start. The technology isn't meant to replace your expertise - it amplifies it. When you understand how to prompt effectively and which tools solve real problems, AI transforms from an intimidating concept into a practical assistant that makes you faster, more efficient, and more effective in your business.
“It doesn't replace your expertise. It basically amplifies it. The more detail you give it, the better quality of input you give it, the better quality of output you get out of it. It's gonna help you work faster and more efficiently and increase your quality of output as long as you're giving it good information.”
What You Will Learn
- Understand the four major AI platforms and how every other AI tool uses them as the "engine under the hood" - helping you cut through the overwhelming number of options
- Master prompting techniques that get you 80-90% of the way to your desired output by adding structure, defining roles, and asking AI to clarify one question at a time
- Evaluate free versus paid plans to determine which investment level matches your usage needs without overspending on features you won't use
- Navigate context window limitations and use memory features between chats so you can continue complex work without losing progress or having to constantly summarize
- Apply AI to real estate workflows including listing descriptions, market research, translation services, appointment scheduling, and role-play practice through advanced voice mode
- Implement practical tools beyond ChatGPT like Granola for meeting transcription, WisprFlow for voice-to-text, and Perplexity for market research with proper source citations
- Protect sensitive information while using AI by understanding privacy considerations and maintaining appropriate boundaries with client and financial data
Main AI Platforms (LLMs)
AI-Powered Tools for Real Estate
The opinions on this podcast are the hosts and guests involved and not in any way a reflection of RE/MAX or anyone else in the industry.