S5 · E15December 8, 2025 · 11 min
Quick Wins: Nurturing Advocates
Your sphere of influence contains a small group of people who actively sell for you - your advocates. Most agents fail to identify who these people are and, more importantly, fail to pour back into them with the same energy they receive. This episode breaks down how to identify your top 20-25 advocates and implement a personal, non-programmable approach to keeping them engaged and appreciated.
“I have seen it a number of times where $200,000 - $500,000 incomes are built upon 15, 20 advocates in the community. It doesn't take many to build a massive business in this business, in the real estate business, on a few advocates that are out in the community.”
What You Will Learn
- How to identify the advocates already in your sphere of influence
- Why your top 20-25 relationships deserve the most intentional focus
- The difference between personal service and programmable outreach
- Why serving advocates rarely involves real estate conversations
- The minimum monthly cadence required to stay top of mind
- How to celebrate referrals without it ever feeling redundant
- Why 80% of business comes from your sphere even when you're not intentional about it
The opinions on this podcast are the hosts and guests involved and not in any way a reflection of RE/MAX or anyone else in the industry.