S5 · E16January 5, 2026 · 39 min
Lessons from 2025
In this year-end reflection episode, Brian and Mark walk through the key lessons and standout moments from Season 5. From goal-setting fundamentals to the AI revolution, sphere of influence strategies to the power of empathy, they distill a year's worth of wisdom into actionable insights for agents heading into 2026. Whether you're a new agent building your foundation or a seasoned professional looking to refine your approach, this episode serves as both a recap and a roadmap for professional growth.
“I think over the next 10 years, the next decade, real estate agents are going to make more money than they ever have before. And they're going to be able to do it with a lot less effort because of the utilization of AI. Now, what does that mean? That means those that have the ability to utilize it and don't shy away from it are going to benefit greatly.”
What You Will Learn
- Why working ON your business during planning season creates the foundation for taking massive action when the spring market arrives
- The staggering wealth gap between homeowners ($300K average net worth) and renters ($8K) and what this means for the families you serve
- How to implement the 36-touchpoint strategy through layered communication including in-person, email, mail, and text connections
- Why the most successful agents share one trait: they focus on moving the ball forward rather than explaining why it moved
- How AI will transform the industry over the next decade and why getting involved now is as critical as adopting the internet was 40 years ago
- The power of truly listening in a world full of noise, and why empathy has become a competitive advantage
- Why 2026 is positioned to be a "flex year" where agents who survived the last three years will capitalize on the market turn
The opinions on this podcast are the hosts and guests involved and not in any way a reflection of RE/MAX or anyone else in the industry.