The Pool Has Changed

The buyer pool agents grew their business on no longer exists in the same form, and agents who haven't adjusted their strategy are working against the market instead of with it. One in three adults under 35 are still living at home, the first-time homebuyer window has narrowed significantly, and the real activity has moved up-market into higher-end and luxury properties. Brian and Mark break down the economic and behavioral forces driving this shift and lay out a clear-eyed strategy for agents who want to stay competitive heading into Q4 and beyond.

“And the important thing is not to look at this as a woe is me, but a real pragmatist look of here's where we are. How do I take advantage of the opportunities that are presented to me? Because every market has opportunities. Every market has the ability to thrive. And how you take those opportunities is super important.”

What You Will Learn

• Why one in three adults under 35 are still living at home and what that stat actually means for your pipeline
• How the definition of "luxury" has shifted with inflation and why agents holding onto old price anchors are leaving business on the table
• Where inventory growth is actually happening and why it doesn't match where the buyers are right now
• Why the first-time homebuyer pool has shrunk for immediate conversion, and how to still work that group the right way for long-term repeat and referral
• How high net worth buyers with stock market gains are driving activity in the upper-end market and what that means for your focus right now
• The case for experienced agents to seriously expand into higher-dollar properties, not as a stretch goal but as a business necessity
• How to use Q4 to get positioned for where the market is heading, not where it used to be

The opinions on this podcast are the hosts and guests involved and not in any way a reflection of RE/MAX or anyone else in the industry.

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